Sustainable
food system

Established in 2021

The Day of Week origin

In 2021, we travelled farm to farm across Norway to understand the real challenges facing local farmers and professional kitchens. What we discovered was not a lack of quality, but a lack of connection, structure and scalable systems. Day of Week was founded to bridge that gap, and transform food into local food experiences.

Our Mission & Vision

Our mission is to accelerate and scale local food systems through continuous innovation — for farmers, hospitality and the world's food-curious.

Our vision is to make local food the engine of the global food economy.

We believe that when local food becomes structured, measurable and connected through technology, it moves from being a passion to becoming power — driving sustainable growth, stronger producers and next-generation food experiences across markets.

Engage in the vision →

Who we are

Foodtures

The idea of Day of Week was founded in Norway, built on two generations and a shared belief that access to healthy and local produce deserves a stronger place in the global economy.

What started as a journey across farms and kitchens has evolved into a market- and technology-driven system connecting hospitality, chefs, farmers and destinations through insight, design and scalable infrastructure.

Today, Foodtures is the team and growing community behind Day of Week bringing together F&B-management, chefs, farmers and food lovers around a shared belief: that local produce and access to food with stories and impact deserves a stronger, smarter and more joyful place in the world.

Founders

Team

Siv Kristiansen

CEO & Founder

Food Ambassador Agder, Norway 2024. 25 years experience in brand, marketing, category, product development, sales and management. Technology, information and payment services, retail and food.

Øystein Chr. Løken

CSO & Founder

25 years of experience in IT, technology, business development, project, consulting and management. Transforming food of tomorrow with new business model, new use of data and technology and market involvement.

Øyvind Brekkhus Sandåker

CAIO & Co-Founder

Leads AI strategy, platform engineering, and the infrastructure that keeps models and services reliable. Builds agent-based AI systems with evaluation frameworks and responsible-AI governance.

Magnhild Kolsgaard

CNHO & Co-Founder

PhD and specialist in clinical nutrition at Oslo University Hospital, with leadership experience including Head of Nutrition at the Norwegian Dairy Council and extensive research in nutrition and public health.

Kjetil Barvik

CDO & Co-Founder

Leads Day of Week’s data strategy, responsible for scalable and secure data systems. Seasoned software developer with senior roles building production-grade systems.

Our Foodtures values

CREATORS

Entrepreneurs transforming food to local with impact.

FOOD LOVERS

Unites people through food.

LOCAL HEARTS

Local is at the heart of everything we do.

EXPLORERS

On a food journey for taste of tomorrow.

Day of Week is the system that turns this belief into action, connecting insight, design, activation and operations to make local food experiences scalable and valuable.

We call it Taste of life, where culture, nature and people meet infrastructure, data and long-term growth.

Traction

Proven across the value chain

🌍

Demand proven

Tourism & hospitality demand validated across countries. National meal-tourism bodies calling for commercial solutions.

Norway · Sweden · Denmark · France · Italy

🥬

Product proven at operational scale

Full-scale, multi-site pilots across hospitality, farmers and food hubs.

Local menu alignment

Value capture from imperfect crops

🤖

AI proven

Brand and concept development piloted. Automated onboarding live.

Piloted · Operational

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Ready for market

AI-tech infrastructure built for scale. Nordic partnerships established.

Full scale test 2025

Sustainablefood system