Day of Week Creator
Bring your produce into the living food system.
Creator is where farmers and food producers describe what they grow, get discovered by professional kitchens, and grow into their own digital food business — at their own pace.
Get discovered
Your raw materials, with their story, in front of hotels, restaurants and caterers — Day of Week does the selling.
Look professional
A clean profile so every product and service you offer is described the way it deserves — with an optional pro photo package (a real photographer) when you don't have great photos yet.
Grow your business
From a B2B listing to your own farm-gate webshop and brand-new products — add capability when you're ready.
How it works
The qualification path
Three steps from “tell us who you are” to running your own digital food business. The gate in the middle is why professional buyers trust the network.
1. Tell us who you are
You describe who you are, where you are, and what you produce. We map it (a 15-minute call on phone or Teams is usually enough), and help get your assortment in: what you grow, when, how much is available, and at what price.
2. Go / no-go
Because we bring you to professional buyers in Horeca, we qualify every producer. When your assortment is in place, we take you in as a real Day of Week customer. It's a mark of quality, not a hurdle — buyers trust the network because it's curated.
3. You're in
Now you unlock Basic — and everything above it. Your story and assortment flow straight into the menus and experiences professional buyers build.
The four levels
Start free. Grow at your own pace.
One promise per level: get on the map, get sold, sell it yourself, extend your food business. Transparent monthly prices — and a free way in.
Free
Get on the map
0 kr
Think of it as your starting profile.
- Describe who, where and what you produce
- We map you into the digital food system
- Help getting your assortment in (what, when, how much, price)
- Go / no-go qualification
Basic
Get sold (B2B)
2 500 kr/mnd
Think of it as a b2b webshop.
Everything in Free, plus:
- Listed in Day of Week's sales toward Horeca
- Pro photo package add-on — a professional photographer shoots your raw materials & services when you don't already have great photos
- Raw materials in with their history and story
- Brandlab — define your brand pillars
- Foodfunn — market insight (you bring your market need)
- Farm story, year-wheel, competence & certifications captured
- Continuous platform updates & new features included
Pro
Sell it yourself (B2C)
7 500 kr/mnd
Think of it as a b2c webshop.
Everything in Basic, plus:
- Your own webshop with farm-gate retail (sell directly from your farm)
- Click & collect plus local delivery and shipping
- Online payments, orders & customer communication
- Campaigns, seasonal drops, subscriptions & gift boxes
- Services to lift margin, revenue & brand
Advanced
Extend your food business
20 000 kr/mnd
Think of it as brand + product development.
Everything in Pro, plus:
- Product development (e.g. seasonal surplus → your own ready-meal range)
- Studio + Software Development as a Service — extend your products to fit your future digital food system
- A dedicated brand manager working alongside you — not just brand tools
- Further strengthen margin & revenue
Basic and Pro, simply put: In Basic the focus is B2B — we connect you to our customers and do much of the marketing for you. In Pro it tilts toward B2C — you get the tools to run your own shop and sell directly, with our help. Advanced is where we go further: developing new products and strengthening your brand.
The Week ecosystem
Creator doesn't stand alone.
Your Creator profile sits at the centre. Produce, story and prices flow out to the apps that plan, cook and serve — and demand, menus and guest insight flow back to you. It's a network, not a one-way line.
Creator
Your living profile
Your produce, story, seasons and prices — one source the whole platform reads from, and writes back to.
Designer
Hotels, restaurants & caterersKitchens plan season-aware menus from your data.
You see what professional buyers are planning to source.
Fusion
ChefsThe chef's workspace for turning your produce into outstanding dishes.
Chef feedback on how your produce performs shapes what you grow.
Foodie
GuestsGuests discover the dishes — and the farm behind them.
Guest demand and cravings can reach you directly.
And it doesn't go in order. A guest hunting a recipe in Foodie can land straight on what you have in stock today, while a chef's notes in Fusion shape what you plant next season — any app can reach your produce, and your produce can reach any app.
All of it built & kept current by
Studio
The engine underneath
Studio is the team that builds and updates every app above — AI capacity you can buy. AI proposes, humans approve, Studio ships, so new features and improvements land in hours, not months — and your produce keeps getting more places to show up.
e.g. a new field in Creator, a smarter match in Designer, or a feature on your own webshop — shipped that week.