Privacy Policy — Day of Week

Effective date: 12 February 2026

Introduction

Day of Week (“we”, “us”, “our”) provides AI-driven products for agrifood and hospitality. We respect your privacy and are committed to protecting personal data in line with applicable law. This policy explains what information we collect, how we use it, with whom we share it and your rights.

Data controller

Day of Week AS (the “Company”), Odderøyveien 5, 4610 Kristiansand, Norway — contact: hello@dayofweek.com.

What data we collect

• Contact data: name, email, company, role, phone (if provided).
• Transactional & business data: company profile, farm or business operational metrics used to run pilot projects or integrations.
• Operational data: data from devices, ERP or POS systems required to provide BackYard, Creator, Designer, Fusion, or FoodFriends services.
• Usage data: logs, diagnostics and performance metrics.
• Cookies & tracking: website cookies and analytics identifiers.

How we use data

• Provide and operate our products and services.
• Run pilots and produce recommendations and reports.
• Improve and personalize the service, models and functionality.
• Communicate with users, respond to inquiries and provide support.
• Comply with legal obligations and for security and fraud prevention.

Legal basis for processing (EU/EEA)

Where applicable, we rely on: consent, contractual necessity, legitimate interests and compliance with legal obligations. For more details, contact hello@dayofweek.com.

Sharing & recipients

• Service providers and sub-processors who support the platform (hosting, analytics, email).
• Partners engaged for pilots or integrations (with your permission or contractually required).
• Legal authorities when required by law.

International transfers

Data may be transferred outside your jurisdiction where necessary. We protect transfers using appropriate safeguards (standard contractual clauses, where applicable).

Data retention

We retain personal data as long as necessary to provide services, for legal and compliance purposes, or as otherwise stated in related contracts. For operational data used to train models, retention is governed by contractual terms and privacy-preserving practices. Contact us for specific retention details.

Security

We implement administrative, technical and physical measures to protect data. This includes encryption in transit and at rest, access controls and auditing. Despite reasonable safeguards, no system is perfectly secure.

AI & model training

Operational and anonymized data may be used to improve models. We take steps to minimize personal data exposure in model training (pseudonymization, aggregation and domain-aware safeguards). We provide explainability and audit logs for recommendations.

Your rights

Depending on your jurisdiction, you may have rights to access, correct, delete or restrict processing of your personal data, or to object to processing. To exercise rights, contact hello@dayofweek.com.

Cookies

Some of our applications use cookies and similar technologies for functionality. Where applicable, you can manage cookie preferences from your browser or from within the application.

Children

Our services are not directed at children. We do not intentionally collect data from minors.

Changes to this policy

We may update this policy. Material changes will be communicated on our website. The current policy’s effective date is shown at the top.

Contact

For privacy questions or data subject requests: hello@dayofweek.com.